Market Research

Companies always tend to reduce their costs, increase their sales, and make their work more efficient in order to achieve their ultimate goal of sustainability and high profitability. Thus, as a requirement, importing companies want to make more affordable purchases, exporting companies want to increase their exports, and companies that will newly start foreign trade want to enter the markets by taking the right steps.

At this point, it acquires a strategic importance to be able to determine the right target market for both import and export operations. It is highly crucial to choose the right import markets and determining the right export markets in the countries which have a negative trade balance and highly dependent on their imports.
By determining a good target market for imports, it is possible to find alternative supply markets or companies that are more affordable, and more better in speed-quality than the current suppliers  , and where factors such as quality and speed are improved. With these alternatives, the costs of imported products, especially for use in products to be exported, can be reduced, thereby reducing inputs, and paving the way for sustainable profitability.
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Choosing the right target markets to start exports is very important for the sustainability and profitability of the sales to be made. Efforts to hold on to the entered markets without right detections using correct data at the beginning may cause serious costs. Consequently, right and logical global markets should be studied for the products targeted for sale, and the decision-making process should be started by interpreting them in line with our company’s strategies.

It will be possible to increase and diversify existing exports with a market research study that needs to be carried out the correct identification of new markets, the progress of already existing markets and the acquiring of new customers in these markets and, a well analysis of missed opportunities.

When it is desired to determine which products can be sold to the selected market by focusing on a geography instead of a product, a correct analysis of that market should be made and the product to be sold should be decided as a result of the research. Trades that will be carried out only through bilateral relations may cause the real opportunities to be missed.

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